Accounting principles | business valuation | topics | career center | dictionary | accounting Q & A | quizzes | about us

Popular Accounting Topics

Accounting for Merchandising Activities
Debits and Credits (Double Entry Accounting)
Time Value of Money & Present/Future Values
Complex Debt & Equity Instruments
Common Stock & Shareholder's Equity
Accounting & Finance Ratios
Valuing Common Stock
Corporate Income Taxes
Lower of Cost or Market (LCM) & Inventory Valuation
Chart of Accounts & Bookkeeping
Bonds Payable & Long Term Liabilities
Capital Assets

What category of browser are you on this website?


Goodwill is a capital intangible asset and is the amount by which the price paid for a company exceeds the fair market value of the company’s net assets (assets – liabilities). Goodwill means the company has other useful ‘assets’ that cannot be measured on the Balance sheet, and they include superior senior management, skilled people, brand names such as Coca Cola, excellent business locations/head office location, superior quality products & services, good customer & public relations, etc.

>> More Accounting Terms & Glossary?

© Accounting Scholar | Privacy Policy & Disclaimer | Contact Us